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Reimbursement for Medical Technology

Tuesday, April 16, 10:30-12:00
Ski-U-Mah, McNamara Alumni Center

Organizer: Greg Peterson, University of Minnesota

Kathy Sherwood, Vice President, Global Market Access, Inspire Medical Systems
Steve Clark, Healthy.IO
Mark Leahey, President & CEO, Medical Device Manufacturers Association

Session Abstract:

Session Organizer Bio:

Greg Peterson, University of Minnesota
Gregory "Greg" Peterson is a medical devices and healthcare services business development professional with more than 40 years of successful leadership experiences as intrapreneur, entrepreneur and corporate executive. His competencies include working with very early stage technology development and product ideation to invention, including prototype development and leading company formation. His key interest include forming/managing research teams, assessing/engaging early strategic alliances, building management teams, recruiting key opinion leaders and raising capital. Greg has started several companies, and is experienced with start-up operations, strategic planning, manufacturing, marketing, sales, intellectual property management, and strategic alliance structuring.

Greg's for-profit industry experience includes medical device/health care services and high tech electronics with Spinal Designs, EI duPont, Ecolab, Sheldahl, and IBM. He currently serves in the leadership role for Innovation Collaborations at the University of Minnesota's Earl E. Bakken Medical Devices Center, a UMN outreach to engage medical device companies and sits on its Advisory Board.

Greg holds an MBA degree from the University of St. Thomas and a Mechanical Engineering degree from the University of Minnesota.

Speaker Bios:

Kathy Sherwood, Inspire Medical SystemsKathy Sherwood, Vice President, Global Market Access, Inspire Medical Systems
In 2017, Kathy joined Inspire Medical Systems, a manufacturer of an implantable hypoglossal nerve stimulation device for treatment of obstructive sleep apnea, to lead the Reimbursement and Market Access function.

She has over 25 years of Medical Device industry experience and has led reimbursement teams both in Europe and the US. Prior to joining Inspire, Kathy lead US reimbursement and pricing teams for Boston Scientific, St. Jude Medical, and Medtronic. She lived in the Netherlands for several years, leading KCI Medical’s European reimbursement function.

Kathy holds a Bachelor of Science degree in Mechanical-Industrial Engineering from the University of Illinois, Urbana-Champaign, and an MBA from the University of Minnesota, Carlson School of Business in Minneapolis.

Steve Clark, Healthy.IOSteve Clark, Healthy.IO
Mr. Stephen Clark, also known as Steve has more than 30 years of experience in working with technology companies, governments and healthcare payers and providers in health care and technology evaluation, health economics, patient and consumer engagement, population health management, evidence-based medicine, real world data development and usage and third party payment and risk based assessmentsi including bundled payments in orthopedics with physician groups. Mr. Clark previously served 13 years for the UnitedHealth Group’s Optum Life Sciences Data and Analytics team as Senior Vice President Head of Product Strategy and Commercialization, Chief Growth Officer and Chief Consultant for Market Access and Across UnitedHealth Care patient centered programs. Prior to joining UnitedHealth Group, Mr. Clark had 20 years of experience in the medical device and payer fields leading efforts in new product development, product launches, establishing payment policies for new technologies, engaging with patient and physician groups in technology assessments and adoption. He has led nationally recognized studies in such areas as biosimilars, AHRQ Evidence Assessments of medical devices in cardiac care, imaging, medical and genetics diagnostics, pulmonary, urology, gynecology and oncology as well as analysis and development of novel payment models for payments in new sites of service; ASC’s, office procedures, Outpatient payment and home and Skilled Nursing Facilities. Mr. Clark has also been a member of the Office of the National Coordinators technology evaluation advisory council seeking to develop federal health and private payer policies to stimulate investment and adoption of innovation serving the patient.

Kathy Sherwood, Inspire Medical Systems


Mark Leahey, President & CEO, Medical Device Manufacturers Association
Mark is the President & CEO for the Medical Device Manufacturers Association (MDMA), a national trade association in Washington, DC that provides education and advocacy assistance to innovative and entrepreneurial medical technology companies.

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Registration Opens Jan 2020

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