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Driven to Discover.

Plenary Session and Keynote

Wednesday, November 29, 8:30-10:30 AM
Convention Hall No.5

Keynote Presentations:

"MRO Strategy to Accelerate Medical Device Product Development"
Zhaohui Li, Director, APAC Sales, NAMSA China

"Discovering Unmet Needs & Opportunities"
Peter Madson, VP / Managing Partner, Worrell Inc.

"MRO Strategy to Accelerate Medical Device Product Development"

Medical device life cycle management process is always complex. Total timing and cost spent during the process are two key factors for the final project performance evaluation. MRO (medical research organization) approach is designed to accelerate medical device product development, by optimizing the schedule to achieve the objectives in the most timing and cost efficient way.

Zhaohui Li, Director, APAC Sales, NAMSA China
Dr. Zhaohui Li currently is NAMSA APAC Sales Director. He is responsible for the business development of NAMSA global pre-clinical testing, clinical research and regulatory consulting business in the Asia Pacific market. Zhaohui has organized many medical device summits and made many speeches at international and domestic conferences. He has also developed and participated in training courses for many device companies and authorities. Dr. Li previously worked in TUV SUD Singapore lab as a GLP Study Director. He managed more than 150 GLP safety and efficacy studies. Prior to TUV SUD, he worked in National Cancer Center Singapore as a research fellow, where he managed a lung cancer clinical study. Zhaohui obtained his Ph.D. in neuroscience from National University of Singapore and BS in Biochemical Pharmaceutics from Jilin University, China.


Pete Madson"Discovering Unmet Needs & Opportunities"

R&D teams take pride in their ability to innovate and solve problems in creative ways, but many organizations struggle when it comes to identifying unmet needs & opportunities worth investing in. This talk will highlight how Ethnographic Research methods such as Clinical Immersion, Workflow Mapping & Situated Interviews can be used to gain empathy, understand context and discover unmet needs & opportunities that often times go unarticulated by stakeholders.

Peter Madson, VP / Managing Partner, Worrell Inc.
Peter is a seasoned healthcare consultant with 18 years of award winning user-centered medical device development experience in both North America (8 years) and Asia (10 years). He is a partner and 16-year veteran of Worrell, a US based healthcare design and innovation consulting firm. Peter holds numerous US & Chinese patents and serves many notable clients around the world including Johnson & Johnson, Medtronic, Baxter, BD, Boston Scientific, St. Jude, Smiths, Zimmer Biomet & Microport.

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